In 2005, the Custom Publishing Council teamed with Roper Public Affairs, a major market research group to perform the first ever in-depth consumer survey gauging the public's reaction to custom publications. The result was Americans' Relationship with Custom Publications and the Companies that Provide Them. The findings were striking.

Respondents said:

Custom publications are interesting

93% said they were familiar with at least one custom publication
85% said they would rather get information from articles than from ads.
80% said custom publications provide interesting information

Custom publications drive better buying decisions

75% said custom publications help them feel better informed
60% said the information in these magazines better prepares them to choose products and services

Custom publications enhance company image and strengthen customer relationships

80% said custom publications demonstrate a company's belief in its products and services
75% said custom publications show a company's desire to build good relationships with consumers
60% said that reading custom publications makes them feel closer to the sponsoring company

Custom publications help their readers in their work

70% said they tell colleagues about what they read in custom publications
60% said they refer to articles from custom publications in meetings